Content is the key, Secret sauce to success is content, I hear many such proverbs since the time I have started writing! Although I have been reading a lot, but more is less . I would say in this field! So, as I got an opportunity to attend the Content Marketing Summit Asia 2017 at Westin Gurgaon, I didn't want to miss. There were some great speakers coming from across the world and brands who were supposed to talk about content.
- Viharin.com- Content Marketing Summit Asia 2017
My inclination was towards travel content speaker and latest trends that brands were following to get more and more audiences attached to their brands. The event was presented by Sirez and is Powered By LinkedIn. I attended full session by Myntra Group. As per the speaker, storytelling x strong human insights= blockbuster content. Right influencers at right time can drive 5x effectiveness. Storytelling is the key. She shared that if content is good, people will see it. As an example, there was an ethnic brand for modern Indian women. They played a digital add showcasing that beauty is about taking bold decisions. Powerful content markets itself. Credible influencers and celeb associations also drive a lot of engagements.
As per the Lauren Quaintance, Co-Founder and Head of Content, Storyation, context makes all the difference. User friendly, inspiring and timely content makes all the difference. There has to be a connection with consumers to inspire to take a trip.
- Presentation by Lauren Quaintance
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