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| SATTE event |
SATTE 2015, South Asia's largest travel show was organized at Pragati Maidan from 29th till 31st January. Chief Guest Mr. Girish Shankar, Additional Secretary, Ministry of Tourism, Govt. of India graced the occasion amongst eminent ministers from across the globe, ambassadors and high commissioners of participating countries and key people from leading travel associations from both India and abroad. Supported by Ministry of Tourism and in association with World Tourism Organization (UNWTO), SATTE 2015 was represented by the Ministry of Tourism, top travel associations from the domestic and global fronts.
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| Outside the SATTE event |
The 3-day event had eminent business leaders share their views on the tourism and hospitality industry and the impact that India can make in this sector. International participants like the Philippines, Swedavia-Sweden Airports, Mexico Tourism and Central Asia have harnessed this platform and ventured into India for the first time. In addition, Bihar Tourism has participated in the event for the first time with Rajasthan Tourism and Taj Hotels Resorts and Palaces making a comeback.This year, SATTE witnessed new launches from participants such as:
- 1. Lavasa (India's first planned hill city):
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| Domestic destinations at SATTE |
Jetovator: Recently introduced, Jetovator is the world's latest exciting water sports craze, the 'Jetovator' at Lakeshore Watersports in the hill city. The new 'Jetovator' that combines the acrobatic aptitudes of an aircraft with the simplicity of riding a motorbike - has been launched for the first time in India.
Segway: A unique mode of green transportation. Self-balancing mini-bicycle powered by a battery to tourists for personalised, unhindered and thrilling exploration. At Lavasa, tourists can now cover large distances with great ease and discover the lush green trails and scenic pathways.
A unique gyroscope technology and the lean steer riding way makes Segway, one of the safest and efficient mode of transport to cover large walking distances.
Segway: A unique mode of green transportation. Self-balancing mini-bicycle powered by a battery to tourists for personalised, unhindered and thrilling exploration. At Lavasa, tourists can now cover large distances with great ease and discover the lush green trails and scenic pathways.
A unique gyroscope technology and the lean steer riding way makes Segway, one of the safest and efficient mode of transport to cover large walking distances.
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| International Destinations |
2.Google Hotel Finder (Developed by Jindal RHM Interactive P. Ltd):
Regarded as leaders in Google's Hotels Business View and solutions, Jindal RHM Interactive is focused solely on delivering. Google Hotel Finder is a new age presentation technology that allow the hotelier to showcase the hotel property and the end users to virtually experience the hotel in the same way he would if he would be there. View it on computers, smart phones or tablets.
Regarded as leaders in Google's Hotels Business View and solutions, Jindal RHM Interactive is focused solely on delivering. Google Hotel Finder is a new age presentation technology that allow the hotelier to showcase the hotel property and the end users to virtually experience the hotel in the same way he would if he would be there. View it on computers, smart phones or tablets.
3.The world's first real-time intelligent distribution platform powered by integrated data strategy: (Developed by RezNext Global Solutions, the world's only true Real-Time Distribution Technology Company. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights).
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| International destinations exhibits at SATTE |
4.USA:Brand USA, in its 3rd year of participation at the travel Expo, was joined by the Las Vegas Convention, Visitors Authority and Visit California as co-exhibitors. Las Vegas recorded the highest number of visitors and anticipates a growth in the number of tourists. Utilizing this platform, USA introduced their innovation of maps through Instagram and Google. The service caters to the purpose of online trip planning with thousands of changing photographs constantly set on a geo-target for the international travellers. Visit California announced the launch of a travel trade website - trade.visitcalifornia.in to facilitate queries for travel agents in specific.
5.Thailand: The tourism board of Thailand launched the 'Discover Thailand' campaign at SATTE 2015. The brand participated with 50 co-exhibitors from the hotel and airline sections to ramp up potential outbound travel from India.
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| Fiji |
6.Oman: Catering to the demands of destination weddings, the tourism board of Oman is looking forward to creating a niche as a popular wedding destination. In addition to establishing themselves in the wedding market, Oman is also set to begin a series of road trips that are scheduled to commence from April 2015.
Nidhi KM
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