VivaConnect, India’s Largest ‘Voice’ and ‘Missed Call’ company has ventured into Food and Beverage (F&B) industry by developing - ‘DONE’, a tailor made food order management platform. The platform establishes it’s eminence by covering all possible contemporary mediums of placing an order i.e. Phone calls, Web and Mobile. The seamless integration of platform ensures delightful ordering experience. Moreover, the customer receives an acknowledgement SMS for his order status at every stage during the order process regardless of the mode of ordering.
We being a travel and food experience website, got an opportunity to interact with Himanshu Khona, Director- DONE. We grabbed it as we wanted to know the story of the platform that is being used by food providers and their customers in the hospitality industry.
Snippet of interaction
NKM (Nidhi KM): What inspired you to enter into Food and Beverage industry.
HK(Himanshu Khona):Movivation labs is a joint venture between Viva Connect and DONE. I had started a company DONE that could write mobile applications. We had an application for Restaurants but nobody was accepting it. Initially, it was a tough time we used to get payment per order basis or no payments. Vikram Raichura, Managing Director- Viva Connect had a client who needed this application. It was successfully launched. Since the demand was there in the market and we had a solution, we were finally successful in launching this application with many restaurant chains and QSRs.
NKM:You have two types of Customers a. Restaurants , b. End users. What do they say about this application ?
HK:We have been getting positive feedback as a result of which the business is ever increasing. Operationally, we provide CRM module, analytics, call centre, historical data etc. Restaurants can use the data to re target its customers via email, whatsapp and SMS etc. Since they have historical data, they know their customers and their Marketing strategies can be more customer centric. Its Content Management System (CMS) allows restaurant owners to easily manage their menu, prices, outlets and much more by logging over a website.
HK:We have been getting positive feedback as a result of which the business is ever increasing. Operationally, we provide CRM module, analytics, call centre, historical data etc. Restaurants can use the data to re target its customers via email, whatsapp and SMS etc. Since they have historical data, they know their customers and their Marketing strategies can be more customer centric. Its Content Management System (CMS) allows restaurant owners to easily manage their menu, prices, outlets and much more by logging over a website.
Nidhi KM
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