As I heard about the concept of 'V are family', I was curious to know more about it. Getting luxurious amenities at reasonable rates with customization as per guests needs! What more? You get a full home with a cook and housekeeping that too at a beautiful location! All these ideas brought twinkle in my eyes. I decided to talk to the brain behind all this. So, here is the snippet of my discussion with Mr. Aman Batra, the Founder and Executive Manager of 'V are family'.
How is 'V are family' different from other hospitality giants like Sterling, Club Mahindra etc?
I would first say there is a similarity between Sterling or Club Mahindra with 'V are family'. Both are networks of hospitality. 'V are family' has adopted best of both the worlds of hotels and time sharing network operating hospitality giants. We operate in terms of hotels by taking bookings daily. In older days, people used to live in joint families so needed a vacation separately to enjoy as a nuclear family. Trends having changed, people living in nuclear families are so busy that they rarely have time for each other and also for relatives. So, we are differently customizing to needs of travellers.
Nidhi KM
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