About BNI
- Demonstration at BNI Delhi Chapter
Business Networking International, BNI is a forum for helping Businesses create more word of mouth Businesses, more references than they ever had before. Its primary purpose is to exchange qualified business referrals. It is one of the most successful organizations operating 6,500 chapters worldwide including UK, USA, South Africa , Singapore, Malaysia, Germany, and Australia
As customers, we rely on services that have a positive word of mouth. This is specially applicable to goods and services that are important to us both in terms of money and usability. So, referrals is a very strong way to get customers. Companies across the world spend huge amounts on advertisements, promotions and referrals ( tough to get).
BNI is a forum that provides a platform to generate referrals amongst trusted group of mermbers. It is a 29 year old organization that permits only one person from each trade to join the chapter. There are over 160,000 members across 55 countries in 300 varied professions.
In 2013, BNI generated 5.4 Million referrals which gernerated Rs.40,000 crores( USD $6.5 billion) of Business worldwide.
Nidhi KM
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